ToU

Going beyond the usual - We explore, create, build, and grow the success stories of the future.

ABOUT US

Our company was born out of a shared vision: to create a space where our combined expertise in finance, business, and marketing could be fully utilized to help other companies reach their full potential. Founded by Vít and Jan, we’ve built a team dedicated to transforming ideas into impactful solutions, always with a focus on real, measurable results.

Our story

The journey began with a deep dissatisfaction with the status quo. Coming from backgrounds in finance, business development, and medicine, we both saw first-hand how companies struggled with unclear business and marketing strategies, misaligned goals, and a lack of transparency in how resources were being utilized. We knew there was a better way—a way that combined strategic insight with hands-on execution, ensuring that every investment was directly tied to measurable outcomes.

Why We Founded This Company

We founded this company to bridge the gap between vision, strategy and execution. We wanted to create a business that didn’t just offer advice but partnered with companies to truly understand their unique challenges and guide them through every step of the process. Our goal is to help companies not just survive, but thrive, by providing them with the tools, knowledge, and support they need to make informed decisions and drive sustainable growth.

SERVICES

Our service offerings are designed to address the critical aspects of a company's growth and success. By focusing on these critical areas, we empower companies to achieve their full potential and drive continuous innovation.

Strategic Planning & Business Consulting

Leveraging our deep expertise, we craft tailored strategies that align with your business goals, enabling sustainable growth and long-term success.

In collaboration with your management team, we engage in strategic discussions and shape your company's development. Acting as both challengers and guarantors, we ensure the right direction for your company and the advancement of new projects. Our approach combines insightful analysis with strategic oversight to drive your business forward effectively.

Digital Transformation & Technology Integration

We guide your digital transformation journey by helping you select and implement the right solutions that position your company for future growth and resilience.

Leveraging our extensive experience, we focus on identifying the most effective strategies to enhance your operational efficiency and competitiveness. Our role is to ensure that your digital infrastructure not only meets current needs but also supports long-term growth. By combining strategic insights with tailored recommendations, we empower your management team to navigate the complexities of digital transformation and thrive in an ever-changing environment.

Human Resources & Talent Management

Focused on building strong and efficient teams, we provide guidance at every stage—from talent acquisition to employee development and fostering a vibrant corporate culture.

The goal is to empower your company with the tools and knowledge needed to cultivate motivated, high-performing teams that drive long-term success. By optimizing HR processes, alignment with your business objectives and organizational needs is achieved, creating a solid foundation for sustainable growth and a thriving work environment.

Process Improvement & Automation

By identifying inefficiencies within your operations, customized automated strategies are implemented to streamline processes and enhance overall efficiency.

The aim is to boost productivity while reducing costs, ensuring that your business processes run smoothly and are equipped to handle future challenges. This approach helps your company stay agile and competitive, ready to take advantage of new opportunities as they arise.

Risk Management & Compliance

Effective risk management strategies are crafted to safeguard your business against potential threats, ensuring resilience in the face of challenges.

By proactively identifying and addressing risks, these strategies empower your company to operate with confidence. The aim is to protect your organization and position it to thrive in a complex and ever-changing environment. This approach strengthens your ability to manage uncertainty and adapt to changing conditions, creating a solid foundation for long-term success.

Branding & Marketing Strategy

Our branding and marketing strategies are designed to elevate your brand, increase market presence, and attract new customer segments.

We bring deep expertise in developing online marketing and sales strategies, helping you identify growth opportunities and build a trustworthy brand. Our approach is focused on uncovering your brand's potential and establishing a strong market presence. By collaborating closely with your team, we ensure that our strategies are aligned with your business objectives, providing you with the tools and insights necessary to not only capture new customer segments but also to maintain and grow your brand's reputation over time.

Financial Analysis & Optimization

Drawing on our extensive experience, detailed financial insights and optimization plans are crafted to maximize your resources for profitability and scalability.

Focusing on comprehensive financial management, the approach ensures that resources are secured for future growth while also providing detailed oversight of cost management. Expertise in managing and stabilizing cash flow, assessing and mitigating risks, and navigating the complexities of tax planning is applied. We offer a thorough analysis of how and where resources—both financial and human—are allocated, giving you a clear view that enables effective management and control. Collaborating closely with your team, we align financial strategies with long-term business goals, offering a solid foundation for sustained success and ensuring optimal resource utilization.

Change Management & Organizational Development

Guiding companies through periods of change, support is provided to ensure smooth transitions and foster resilience.

Change management strategies are crafted to minimize disruption, enhance employee engagement, and maintain productivity. Emphasis is also placed on organizational development, helping to structure and scale your company in a manner that supports future growth and adaptability, ensuring your business remains agile and prepared for whatever lies ahead.

Mentoring & Executive Coaching

Personalized support and guidance are provided for executives and entrepreneurs, helping you discover strengths, overcome challenges, and achieve both professional and personal goals.

The goal is to serve as a trusted advisor, guiding you toward your full potential—whether you're just beginning your career or are an experienced leader seeking fresh perspectives. This support is tailored to your unique journey, offering insights and strategies that help you navigate complex decisions, refine your leadership style, and unlock new opportunities for growth.

Our partners

MEET
THE FOUNDERS

Vit

About Vit

Jan

About Jan

Vit

Meet Jan

Vít's journey to entrepreneurship is shaped by a diverse and rich professional background. After earning his medical degree, Vít recognized that the traditional healthcare system lacked the space for the innovative thinking and independence he craved. This realization prompted his transition from medicine to the world of marketing.

While still completing his medical studies, Vít embarked on his marketing career, quickly establishing himself as a versatile marketer and strategist. His role as Chief Marketing Officer at GINA Software saw him develop and execute comprehensive marketing strategies, leading the company to significant achievements, including winning the Technology Fast 50 award. During his tenure, Vít played a key role in several majorsuccesses, such as collaborating with Motorola Solutions on projects across the globe, winning the prestigious United Nations SDG Awards, and even presenting alongside Satya Nadella, CEO of Microsoft, during his first visit to the Czech Republic.

Vít further honed his marketing expertise at Business Factory, where he specialized in Facebook Ads management and PPC optimization through the ROI Hunter platform. Here, Vít worked with an impressive portfolio of clients, including global brands such as BMW, Citroën, Peugeot, Erste Group, and Grupa Allegro. His efforts contributed to highly successful performance marketing campaigns that significantly boosted these brands' online presence and sales.

Beyond his corporate roles, Vít founded Evermo, a Czech fashion label that focuses on luxury, handcrafted accessories and clothing. He is also the CEO and Co-Founder of the marketing agency Four Bros, where his leadership has helped hundreds of clients achieve their business goals. Vít’s entrepreneurial spirit, coupled with his extensive marketing experience, enables him to help numerous brands and businesses scale online, always prioritizing a deep understanding of customer needs and delivering measurable results.

Today, as the founder of ToU Innovation, Vít continues to work with the same passion and strategic insight that have defined his career. He is dedicated to helping clients navigate the complexities of modern business, ensuring that every strategy is not only innovative but also grounded in real-world experience and tailored to achieve tangible results.

Jan

Meet Vit

Jan’s professional journey is rooted in finance and business development, where his analytical mindset and strategic approach were honed early on. After earning his degrees in Finance and Law from Masaryk University, he co-founded a company that successfully prepared future economists and entrepreneurs for their final exams, achieving a 93% success rate among over 100 clients.

Jan's career continued to flourish at PricewaterhouseCoopers (PwC), where he spent nearly four years as an Audit Assistant, gaining deep insights into the financial workings of companies across the CEE region. His focus on improving business efficiency through process modifications laid a strong foundation for his future endeavors. With a desire to expand his technological literacy and IT knowledge, Jan took on the role of Global Business Development Manager at GINA Software. There, he was instrumental in driving international sales in the EMEA and APAC regions, successfully delivering projects worth over $5 million for government and humanitarian organizations. His strengths in communication, negotiation, and project management played a key role in these achievements.

Jan’s realization that even the best ideas can fail without quality marketing led him to co-found the marketing agency Four Bros. As the Co-Founder of Four Bros, Jan has helped hundreds of clients generate leads, grow their online businesses, and establish solid revenue streams. His commitment to critical thinking, sincerity, and a positive attitude has been central to his success, ensuring that every strategy he implements is both practical and results-driven.

Today, as a driving force behind ToU Innovation, Honza channels his extensive experience and strategic vision to guide businesses through the evolving challenges of modern marketing and business development. His commitment to delivering innovative solutions, grounded in real-world practicality, ensures that each strategy is finely tuned to achieve meaningful and measurable outcomes for his clients.